NASH BRIDGES: The USA Original Movie

How did we promote (A) something old, (B) to someone new, (C) with something borrowed that’s not the least bit blue?

We (A) leaned into why this show was a CBS hit for six seasons by focusing on the talent everyone still knows and loves and (B) introducing a new cast of characters with broad appeal. Then we (C) went to where the CBS-era fans would be and the places action fans hang and invited them all to USA for a good old school time. #nostalgia