TEMPTATION ISLAND

I jumped into the role of creative lead for season two of USA’s new version of Temptation Island around mid-season - a story for someone else’s memoir. The ratings shoulda and coulda been better. We all knew what this show’s not-so-secret sauce is and we finally got the ProCo to let us use it - we leaned into the naughty bits. And we went hard, no pun intended, with a campaign focused on the FOMO - giving the folks that weren’t watching a peak at what they were missing so they’d come running to be in on the conversation. And it worked. We made the episodics more fun. We did before the ep and after the ep show promos. And we created an Instagram/on-air thing we called InstaFomo - pushing the funny and heightening the best and craziest show moments. Yeah baby!.